Fare Collection-as-a-Service

The fare management platform of the future.

Genfare Link at a Glance

Genfare Link is a modular, cloud-hosted fare processing platform that performs the range of modern fare collection needs, including account-based rider management, website and portal support, customer service functions, distribution network management, and an extensive set of standard and custom reports - all housed in one place.
  • Reduced Maintenance effort on part of the Agency IT staff
  • Reduced effort on the part of the Agency Maintenance team
  • Reduced fraud with the use of Smart Card Technology
  • Balance protection for the Riders
  • Automatic Replenishment
Fare Media

The history and evolution of fare media has changed the way the public sees transportation. These technology advances leads to consumer adoption and ultimately provides a wider range of media options and conveniences when utilizing public transportation.

  • Cash (coins and bill)
  • Tokens
  • Magnetics
  • Smartcards
  • Mobile payment
  • Credit Cards
Capital District Transportation Authority (CDTA)

Albany, New York

When CDTA was looking to simplify and upgrade their fare payment, Genfare stepped up to the challenge. With custom software, smart cards, mobile payment, and POS devices that greatly improved their fare payment systems, CDTA was named the Best Mid-Size Public Transportation System in North America by the American Public Transportation Association (APTA).

Read the full case study