Sometimes the best solution is also the most obvious.
Genfare partnered with a mobile ticketing provider, to develop the new mobile application solution. The mobile app makes it easy and convenient for everyday riders as well as visiting tourists to purchase their pass and board a bus.
Sometimes the best solution is also the most obvious. When the Anaheim Transportation Network (ATN) began its search in 2013 for an electronic, mobile ticketing platform, it quickly became clear that the most fitting product on the market was developed by Genfare – an ATN solutions provider for more than a decade.
Genfare developed a new mobile application solution – one that makes it easy and convenient for everyday riders as well as visiting tourists to purchase their pass and board a bus. Riders can also view schedules, system maps and alert-related information through the app.
Genfare also provided ATN with its mobile ticketing hardware, the Fast Fare-e. The Fast Fare-e module provides fast, easy and secure processing of flexible fare media options including magnetics, smart cards, printed QR codes and mobile QR codes.
ATN received a lot of positive feedback after a real-time trip planner was integrated into the app – riders appreciate that the software is not just a payment application – it provides next-bus and real-time information for their trip.
The Genfare Mobile Link ticketing platform opens up a tremendous amount of opportunities for ATN, Kotler says. The platform ‘Uberizes’ ATN service, which is important not only for its unique demographic but also for transit ridership going forward.
