The Genfare leadership team is dedicated to continued partnership with its clients in achieving their business objectives and enhancing service.
ERIC KALED, President
Eric brings more than a decade of international technology management in areas as varied as electronic payments and processing, industrial manufacturing, and software and hardware solutions. He is a highly accomplished and strategic global P&L leader with an extensive background in transit, payment processing, and software and hardware technology innovation.
DARIA VAN ENGELEN
CHIEF REVENUE OFFICER
Over the last 20 years, Daria has worked in both public and private sectors across various surface transportation industries in rail, transit, ITS, parking and consulting in roles from operations to service delivery and business development. She is a surface transportation generalist with a deep focus on serving customers and building enterprise solutions to meet their unique needs.
At Genfare, Daria leads the sales and marketing teams and manages revenue management, sales enablement and operations functions. Her approach is customer led and focused on executing strategy that delivers results that create value over a customer’s lifetime. She serves as a strategic and commercial leader to advocate and implement sales and marketing methodologies built around customer requirements, industry innovation and product roadmap to enhance and improve how transit agencies improve revenue, ridership and mobility for their passengers.
TRIVI RAVADA
CHIEF TECHNOLOGY OFFICER
With 20 years of experience in engineering and operations leadership, Trivi has led product development in several industries including building management, physical/IT security, and electronic payment.
Trivi leads engineering and product strategy for Genfare. His team is responsible for building hardware and software solutions that simplify rider experience and revenue management for Transit agencies. He is a change agent and driving transformation by adopting off-the-shelf IoT solutions to provide transit agencies with real time data to make better decisions.
TARA FARNSWORTH
HEAD OF MANAGED SERVICES AND CUSTOMER EXPERIENCE
With 25 years of marketing and business development experience, Tara has been in the public transportation space for 10 years. She brings both entrepreneurial and corporate experience and specializes in building businesses and departments from the ground up.
Tara leads the Managed Services and Customer Experience teams. The customer is the heart of our business and both of these teams drive innovation and foster continuous improvement through a suite of support services designed to enhance the customer experience. The work performed by these teams obtain insights about the customer that fuel innovation across the entire business.
BILL KERR
DIRECTOR OF PROGRAMS AND IMPLEMENTATION
Bill is a Program and Project management leader with 15yrs+ experience delivering fare collection hardware, cashless payment, and enterprise software solutions. He is a technologist with experience and professional certifications in cloud computing and software development.
Bill leads the Genfare PMO which includes the Program Management and Implementation teams. The PMO is responsible for the end to end delivery of Genfare solutions which consist of front end hardware devices, backend software systems, and integrations with AVL and other third-party suppliers. Bill leads with a continuous improvement mindset to enable high quality, secure, repeatable and scalable processes. The PMO has developed innovative visual management solutions for prioritization, implementation status and project management to drive on-time delivery and customer satisfaction.