Why Genfare

As a partner to most transit agencies of all sizes across the U.S. and Canada for over 40 years, Genfare is uniquely positioned to elevate public transit. Fare collection does not exist in a vacuum, but rather is part of a larger strategy to improve the transit experience. Genfare can help agencies achieve their goals, whether it’s through our solutions, our advocacy and thought leadership, or even help applying for grants.

About Us

Featured product: Genfare Link

Genfare Link has been reimagined from the ground up as a cloud-based, one-stop fare collection platform. As a centralized back office including dynamic reporting dashboards and real-time maintenance monitoring, Genfare Link is the only platform agencies need.

 

Testimonials

Genfare is the only fare collection provider that works with transit agencies of all sizes, whether your fleet has five buses or more than 500. We support all transit modes, including fixed route, microtransit, paratransit, ferries, and light rail, plus third party integrations. Read about how Genfare's solutions work for our customers.

"Genfare worked closely with our team throughout the process. For a smaller agency like MMVTA, it was important that the system could scale to our needs while still offering modern capabilities."

Ashley Seman, Executive Director, Mid Mon Valley Transit Authority

As part of a big modernization push, Mid Mon Valley Transit Authority embarked on a major overhaul of its previously cash-only fare collection system to give riders more fare payment options including open payment, fare capping, and mobile ticketing. The agency also wanted the ability to gather and analyze more comprehensive data.

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"Genfare was a pivotal piece of the SoFloGO puzzle. There's no question. We had a limited scope, we had a limited budget, and we had very limited time. They were so good at interpreting our wants and desires for the app."

Amanda Christon, Transit Manager, Broward Metropolital Planning Organization

Giving travelers the ability to seamlessly plan, pay for, and navigate the four transit agencies in Southeast Florida using one platform has been a goal for decades. In 2025, Genfare, in partnership with Moovit, worked with the agencies to create the SoFloGO app, connecting all four transit systems in one platform for the very first time.

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"Genfare was really committed to getting us whatever we needed. Their support really made a difference. Sometimes vendors are like, ‘this is my baby.’ But I don't think we ever heard a ‘no’ or a defensive answer from Genfare."

Brianna Gatran, Customer Experience Project Manager, VIA Metropolitan Transit

VIA’s goals for its recent fare collection upgrade fell into three main categories: Resolving maintenance challenges caused by the hot south Texas climate, providing better service around the city’s big events, and modernizing and integrating hardware and software to improve both operations and rider satisfaction.

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"The user owns that payment system. It's their phone, it's their credit card. I think that's a really convenient way for users to pay for their bus fare. It's a huge difference and we've discovered that once somebody uses [open payment], they can't wait to tell somebody else about it."

Steve Koegel, VP of Communications and Business Planning, Centro

Centro has also helped to manage the New York State fair’s complex public transit needs for decades. In 2024, Centro provided 155,820 one-way rides to and from three designated hubs and the fairgrounds – a successful test for Centro’s new fare collection solution, especially the rollout of its mobile application and open payment.

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Services

Genfare’s service offerings create peace of mind knowing we will be with you every step of the way from implementation through installation, and across the long lifespan of your products. We offer a variety of scaleable packages for training, maintenance and repair, and technical support, along with a deep commitment to customer care and account management.

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Future-proof fare collection

Imagine the power of having every aspect of your transit system – and every user – connected by compatible hardware and software. Learn how Genfare leverages the Internet of Things to help your agency increase ridership and raise revenue with our simplified, empowered, and connected equitable mobility solutions.